Understanding Antecedents of Continuance Intention in Mobile Travel Booking Service
نویسندگان
چکیده
منابع مشابه
STUDY ON Users’ Continuance Intention of Mobile Check-In service
User adoption and continued use is the key to successful application of mobile check-in service. The study builds a research framework based on Expectation Confirmation Theory, combining Technology Acceptance Model and Switching Cost. The empirical results show that perceived usefulness, perceived ease of use, perceived playfulness, customer satisfaction and switching costs are positively affec...
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Objective of the Study Existing studies of consumer behaviours in mobile games have largely focused on pre-adoption phase while completely ignored the post-adoption behaviours. Additionally, while intrinsic factors such as perceived enjoyment is often reckoned as one of the most important factors affecting consumer behaviours in gaming context, little research has attempted to understand their ...
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Based on information systems acceptance literature, this study develops an integrated model to predict and explain behavioral intention to use mobile booking (m-booking). Data collected from 201 users in Taiwan are tested against the research model, using the structural equation modeling approach. The proposed model is mostly supported by the empirical data. The findings of this study provide s...
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The continuous growth of e-learning community has drawn a lot of attention from IS researchers. However, studies have shown that most electronic communities are facing the problems with retaining members and motivating them for active participation. Based on irretrievable investments and IS continuance model, we propose a theoretical model employing reputation, trust, social ties, perceived use...
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The usage of mobile Internet service has been on the rise as more people become to use mobile devices. WiMAX, a mobile Internet service, was first commercialized in Korea in 2006. However, after first six months, a number of users discontinued the service and switched to other Internet services. Because customer retention is important for the success of any business, this research examines the ...
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ژورنال
عنوان ژورنال: International Journal of Business and Management
سال: 2015
ISSN: 1833-8119,1833-3850
DOI: 10.5539/ijbm.v10n9p156